DATA RETENTION POLICY

1. Intent of the Policy

This Data Retention Policy outlines the obligations of PegYou Trademart Pvt. Ltd. (hereinafter referred to as “PegYou Trademart Pvt. Ltd.”, “We”, “Us” or “Our”) regarding the retention, protection, and disposal of personal data collected, held, and processed by the organization.

This policy governs information collected via our website or services and is an integral part of our Terms of Use. Its purpose is to:

  • Safeguard personal data and user records,
  • Ensure compliance with applicable data protection laws,
  • Clarify roles and responsibilities regarding data retention,
  • Prevent unnecessary data accumulation,
  • Promote secure handling, storage, and disposal of data.

2. Key Definitions

a. User (“You”, “Your”)
Our customers or any other natural persons who visit our website(s) and whose personal data is collected, held, or processed by us.

b. Service Data
All electronic data, text, messages, or other materials, including personal data of users, submitted during the use of our services.

c. Personal Data
Information relating to an identifiable living individual, either directly or indirectly, in our possession or likely to come into our possession.

3. Aims and Objectives

This policy aims to:

  • Establish clear guidelines for retaining and disposing of personal data and service data.
  • Protect users’ rights by ensuring personal data is not retained longer than necessary.
  • Improve operational efficiency and data management practices.

4. Scope

This policy applies to:

  • All personal data held and processed by PegYou Trademart Pvt. Ltd.
  • All forms of data storage including physical and electronic formats, whether on:
    • Workstations (desktops, laptops),
    • Physical forms (visitor logs, forms, business cards),
    • Servers (on-premises or cloud-based),
    • Virtual machines or cloud-hosted systems under PegYou Trademart Pvt. Ltd.’s control.

5. What Are Records?

a. Records refer to any data or information you provide to us, such as name, email address, phone number, and other identifiers during registration or interaction with our services.

b. Records may exist in electronic form, paper form, on local or cloud-based storage systems.

6. Data Retention Guidelines

a. We shall retain personal data only as long as necessary for the purposes for which it was collected, unless otherwise required by applicable law.

b. Retention periods vary depending on:

  • The nature of the data,
  • The purpose of its collection,
  • Legal and regulatory requirements.

c. When determining retention periods, we consider:

  • Business needs and objectives,
  • Legal obligations,
  • Nature and sensitivity of the data.

d. If no specific retention period is set, data will be retained for 12 months from the date of its creation, unless otherwise mandated by law.

e. Personal data may be deleted before the retention period ends if requested by the user or deemed no longer necessary.

f. For records not specifically defined in this policy, refer to Annexure 1 – Data Retention Schedule.

7. Data Storage and Transfer

a. Personal data is stored on PegYou Trademart Pvt. Ltd.’s internal servers and third-party servers contracted for service delivery.

b. Data may be transferred across national borders where third-party service providers are located, while ensuring appropriate protection mechanisms are in place.

c. While we use secure transmission protocols (e.g., SSL), we cannot fully guarantee the security of data during internet transmission. Users transmit data at their own risk.

8. Security of Information

We use a combination of administrative, technical, and physical safeguards to protect personal information, including:

  • SSL-secured communication channels,
  • Data encryption,
  • Digital signatures,
  • PCI-compliant security standards.

However, no system is 100% secure. Users are responsible for securing their credentials and devices when accessing our services.

9. Data Disposal

Upon the expiry of the data retention period (or earlier, if appropriate), personal data will be safely deleted, destroyed, or anonymized, unless required to be retained by law or for legal purposes.


10. Roles and Responsibilities

a. Grievance Officer Responsibilities:

  • Oversee implementation and compliance with this policy,
  • Monitor adherence to the Information Technology Act, 2000 (Amended), and other applicable laws.

b. General Queries:
All questions related to this policy or data retention should be addressed to the Grievance Officer at: 📧 info@pegyoumart.in

11. Exemptions

Retention periods may be extended under special circumstances, including but not limited to:

  • Ongoing legal proceedings or investigations under Indian law,
  • Legal obligations requiring longer retention for compliance,
  • Exercising legal rights or defense in legal claims.

12. Implementation and User Responsibility

Users are expected to read and understand this policy. If any section is unclear, you are encouraged to reach out to our Grievance Officer for clarification.

13. Purpose of Data Retention

Your personal data may be retained and used to:

  • Respond to queries or service requests,
  • Fulfill contractual obligations,
  • Resolve technical issues or disputes,
  • Provide support for services requested,
  • Offer similar services or updates relevant to your interests,
  • Notify you about changes in our services or policies.

Policy Approval

This Policy has been reviewed, approved, and authorized by the Partners of PegYou Trademart Pvt. Ltd.

It is binding upon all stakeholders and subject to periodic review for updates and compliance.